Images from magazines and colour supplements accompany a spoken text taken from Word Associations and Linguistic Theory by the American psycholinguist Herbert H Clark. By using the ambiguities inherent in the English language, Associations sets language against itself. Image and word work together/against each other to destroy/create meaning.
“Associations is a straightforward rebus (a game in which words are replaced by pictures). But the text is so dense (contemporary linguistic theory) and the combination of visual puns so extensive that a simple, unique reading of the film is impossible.” A.L. Rees ‘Unpacking 7 Films’ programme notes, 1980